World Cup 2018: Technological innovations that improve the performance of footballers and the rest of the athletes
Tomorrow, June 14, the Russian World Cup kicks off, there will be 31 days of competition until the final of July 15, in which 32 teams will try to win the title of World Champion that Germany won four years ago in Brazil. The repercussion is enormous. If in the previous world championship it had a world audience of 3,200 million people, for Russia it is expected to reach 3,500 million and that the advertising investment exceeds 2,100 million euros, with the highest growth in China, a country that does not participate in the World Cup appointment, which reflects how this sport is universalized.
But it will also be the most technological World Cup, the one that will be seen more by the mobile or Tablet, the 4K emissions will be consolidated, the arbitration errors will be minimized and will be played in many “smart” stadiums. But the innovations go beyond, also seek to improve the performance of the player in particular and the athlete in general.
Innovations in the field of health that help us all
The ways to seek improvement of performance are varied and cover all kinds of aspects, from the time of training, sports practice and recovery and are concentrated in the following groups:
If the Internet of things is going to suppose a great revolution, it has already begun in the sport through the weareables or devices that constantly interact with us while we practice sports, from sneakers, monitoring wristbands to smartwatches. Through these, the footballer or elite athlete, measures their performance and with this their capacity for improvement.
It is not exclusive to the elite athlete, we can all enjoy our activity thanks to its functions, control your health and everything that is healthy, take advantage of your free time and control your performance.
Sportswear manufacturers are constantly striving to develop their own technologies with which to solve perspiration problems and keep athletes fresh and dry in different types of garments.
These innovations include microfiber polyester garments that expel sweat that is produced in the body to reach the surface of the fabric and evaporate without wet clothes, regulate the temperature inside garments or clothing systems. perspiration and quick drying in footwear. Some advantages that also improve hygiene as it reduces the proliferation of bacteria that occur when there is excessive sweating.
But it also improves the comfort of garments with lighter fabrics and eliminating seams that cause discomfort like chafing.
Sports medicine has advanced by leaps and bounds in recent years in all its aspects.
First, in the diagnosis of injuries . No longer are ultrasounds the main method to diagnose injuries, other ways of diagnosing are nuclear magnetic resonance and tensiomigraphy, which allow to better define the extent of injuries and their recovery.
The therapies are the second point in which the advances are more than ostensible. Traditional therapies have joined others such as cryogenics or even biological therapies based on stem cells.
Finally, there is the specialization of those who take care of us . Not only are they physiotherapists or rehabilitators, but also the role of other specialists such as podiatrists or psychologists, who ensure that we achieve maximum performance.
The elite athletes, like those who compete in this World Cup in Russia, open the way to technological advances that in the end we can all enjoy.